http://clk.about.com/?zi=1/1hh Hotels: Priceline Chops The Negotiator (In Other News, William Shatner is Looking for Work) on Hotels
For several years The Negotiator, aka William Shatner, had been the face of Priceline.com chopping his way through TV commercials and magazine ads showing off victorious defeats in cutting down hotel rates. But recently, the Negotiator himself got chopped.
Priceline is doing away with the Negotiator persona but fortunately, they are not doing away with their Name Your Own Price feature which we love so much. Instead, Priceline is putting their money energy into spotlighting the site’s published rates. In the Wall Street Journal today, Priceline’s chief marketing officer, Brett Keller, said the company wants the public to know “that you don’t have to negotiate to save money on a hotel at priceline.com.”
With that in

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